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Advanced Digital Marketing course
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore

PPC Advertising With Google Adwords

  • Different types of Campaigns.
  • Importance of Each Campaign.

  • Creating Search Network Campaign.
  • Account Limits in Adwords.
  • Location and Language Settings.
  • Networks and Devices.
  • Bidding and Budget.
  • Schedule: Start date, end date, ad scheduling.
  • Ad delivery: Ad rotation.
  • Purpose of Ad Groups.
  • Keyword Types (Broad, Phrase, Exact and Negative).
  • Adwords Keyword Tool.
  • Text Ad Format.
  • Quality Score and Its Importance.
  • AD Rank.
  • Understanding the Ad Group and Keywords Dash Board.
  • Search Terms.
  • Segments, Filters,Reports.
  • Alerts Setting.
  • Access levels (Standard , Read only, Email, Admin).
  • AdWords Interface Tour.
  • Adwords Dash Board.
  • Billing in AdWords.
  • Device Bidding (Mobile, Desktop,Tablet).
  • Negative keywords identification.
  • Tools and techniques to find negative keywords.
  • Impressions, Clicks, CTR, Cost, AVG CPC, MAX CPC.
  • Ad Extensions.
  • Sitelinks Extensions.
  • Call Extensions.
  • Call out Extensions.
  • Message Extensions.
  • Structured Snippet Extensions.
  • Price Extensions.
  • Location Extensions.
  • App Extensions.

  • Setting a Display Network Campaign.
  • Concept of VCPM and Branding.
  • Automatic Placements.
  • Manual Placements.
  • CPC Bidding and VCPM Bidding.
  • Ad delivery: Ad rotation, frequency capping.
  • Topic Targeting.
  • Keyword targeting.
  • Placement targeting.
  • Purpose of Conversions.
  • Creating Conversion Tracking Code.
  • Tracking the Conversions.
  • Purpose of Conversions.
  • Clicks, Impressions, Viewable impressions,CTR,Cost,Conversion rate , Cost/conversion, All conversions, View through conversions.
  • Remarketing List creation and ads.
  • Creating Gmail ads.
  • Uploading customer email ids , selecting targeted customer lists ,creating different formats of Gmail ads.
  • Impressions, Clicks, Gmail forwards, saves ,CTR,Cost, AVG CPC.

  • Creating Video Campaign.
  • Instream ads.
  • Bumper ads.
  • Video Discovery ads.
  • Views,CPV,Impressions, Clicks, CTR, Avg CPC , Cost,Interaction rate.
  • Keyword Targeting.
  • Topic Targeting.
  • Placements Targeting.
  • Remarketing in youtube ads.

  • Creating App campaign.
  • Importance of Mobile app installs.
  • Different ad formats like Text , image , Video ads in app install campaigns.
  • Tracking Reports.

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8 most important components of PPC you wished you know them before

Formerly known as Google AdWords Express and Google AdWords, Google Ads offer online advertising solutions to business for the promotion of their products and services on YouTube, Google Search, and other websites over the web. By means of Google Ads, one can easily choose how, where, when, and who the ads will be targeted. Whether you want to multiply your website visits, or you just want to generate leads, you can get everything cost-effectively. With a personalized option available, one can easily customize the target audience, budget, and during of the ads that appear on that particular channel. PPC or pay per click another popular yet effective method of Google ads where you as a marketer only need to pay when the visitors click on that particular ads. This helps you achieve your organizational goals faster while savings exponentially on your budget. We offer the PPC training in Bangalore and we have been training a lot of students on how to understand PPC and details regarding it.

Basically, there are eight types of PPC Ads that prove to be the most effective.

Search Ads: These are very common types of ads that appear on the top and bottom of the organic search results. To be more specific, these ads are tagged with the words “Ad.” These ads only comprise text content, but no visual. Long-tail keywords are the best suit for this genre of the ad.

Display ads: Another type of PPC ad that appears not directly on Google search results but on the partner website of Google. These ads have a perfect combination of text and images. To target a specific type of audience, these ads can be used by marketers.

Social Ads: Generally appears on social media platforms, social ads are a very popular type of paid ads that can help target social media users. Here are the social media platforms that can be chosen for these ads.

  • Instagram
  • Facebook
  • Pinterest
  • Twitter
  • LinkedIn

Most of the companies use these social media ads as this campaign can be run based on

  • Behaviors
  • Location
  • Interests
  • Demographics
  • Education

Remarketing Ads: In order to reengage the existing clients, remarketing ads are used. Sometimes, many people will visit your website, but a few will be converted. This is really disheartening for marketers. And that is when you need to think of retargeting your audience through these special types of PPC campaigns. As ,we offer the best PPC courses in Bangalore , we have experienced trainers who will teach you everything with ppc and get an indepth knowledge about it.

Google Shopping: Appeared in a carousel form this is a kind of paid advertising that any business can use to help the audience find relevant products. Through these ads, one can see the price of the products and their pictures before clicking on the particular website for real. You are able to run this campaign more precisely based on

  • Campaign name
  • Bid amount
  • Inventory filter
  • Devices (mobile, computer)
  • Country of sale
  • Daily budget
  • Location

Instream ads: Before starting a YouTube video or in the middle of the Video this type of ads appears. Some are non-skippable while others are full-screen or appear as small sidebar ads this is one of the highly popular PPC campaigns that many use. Considering the number of YouTube users, this has become one of the highly effective paid ads so far.

Local Service ads: If you have a business that falls under the following category, then you can run this paid campaign and reap the benefits of this unique PPC campaign.

  • Plumbers
  • Electricians
  • HVAC companies
  • Garage door companies
  • Locksmiths

Gmail sponsored promotions: Appeared at the top of audiences’ mailbox, this is a kind of paid campaign that helps generate leads right in the inbox. Looks just like another email; an “ad” tag is attached to every email. As we are the leading PPC institute in Bangalore we will help you understand all the ins and outs about this topic and help you to get an overall knowledge about it.

Course Description


As marketing is one of the booming skills in today’s digital picture, you can also be a part of one of the skills where you will get paid as per the clicks to your content. With Digital Kora’s professional teacher’s expertise and knowledge, boost your curriculum vitae’s skills column and become a verified PPC marketer. Now, if you have made up your mind, why not learn with one of the top PPC training in Bangalore: Digital Kora.

Acquire understandable knowledge with our structured syllabus and earn money from search engines as per the clicks you obtain on your advertisement. 

Importance of PPC for businesses

There is no need to clarify for us to tell you how much Digital Marketing training in Bangalore is a thriving advertising type and one of its categories is PPC training course. It is very versatile and of course quicker one. Well, then you should learn what exactly its significance is in the enterprise’s department. 

Who doesn’t want quicker progress

It has proven to provide you with the most speedy results for a website to grow and spread as it involves a scalable system.

Plus your business objectives

Accomplish your 20% plus revenue objective with paid advertisements much more comfortably by learning from the best PPC training institute in Bangalore. 

Productive marketing method

Learn the best PPC training in Bangalore as it is one of the finest methods and it’s called by this because it is reliable.

Cost-effective

Businesses don’t need to compress their finances for this type of advertising. They just have to pay for the clicks they receive on their website from the ads on screens or social media accounts.

Attack the potential clients

Enterprises can make the potential clients choose them very easily by making use of Pay Per Click advertising.

Search Network campaigns

As the name suggests, you will grab knowledge about when a client searches for something similar to your website related keywords, how the ad you manufactured will appear on their screens. In simple words, your constructed advertisement will pop up only to the respective clients and when they will click on the ad is what you will get paid for. You can start by knowing that, when a customer writes something similar on the browser’s search engine, the Search Engine Results Page (SERP) does all the work from examining the search to popping the ads.

Display Network campaigns

You all might have seen games ads where they show you videos of the game playing and when you get excited, you just click on it. That is precisely what Display network campaigns are, where the ads are made of appealing images or videos for the users to click on it without any hesitation. In this concept, you will learn how to build them and most importantly how they will present on the screens of the users. Interestingly, there are multifarious types of display ads such as banner ads, interstitial ads, rich media and video ads. Every sort of ad has its purpose and it depends on what type of business or company the ad will be representing.

Shopping Network Campaigns

It is one of the topics which are for businesses involved in selling products because it showcases the product images and its full-fledged description whenever the user asks for something relatable to it. It is also a paid ad which means that how many users will click on it is how much you will get paid at the end of the day. This concept of PPC training will make you learn how, how much and what to present to the customers to attract them.

Video Network campaigns

It’s an ad campaign that outgrows your business through presenting video ads on youtube. These ads appear before the main video, in-between or at the end of the video. There is a classification of video ads such as in-stream, in-search and in-display. It depends on the company’s choice which they want to choose to show. You will learn about every single ad and its features of how to use them in your marketing future.

Universal App campaigns

It’s an ad campaign where the ad can reach the right customer through various platforms like Google Search, Google Play, YouTube and Google Display Network. With this type of ad, you don’t need to manufacture distinct ads for distinct platforms. Only this ad will do all your work and will give progressive results to the client’s application. It enhances the installs of mobile apps and keeps a record of them. You will learn about the procedure of building this sort of ad for the customers.

Don’t you want to learn from one of the top PPC training in Bangalore? Digital Kora is what you were looking for then. You just need to be interested in this course for the Digital Kora’s PPC course eligibility test.

From our real-life projects assignments to our 3-month internship at a company, we are the best PPC training institute in Bangalore. Besides the features, our PPC training course fees won’t harm you in any way and will give you the amazing learning experience of PPC with Digital Kora- the best PPC training in Bangalore.

By checking the list of training institutes in Bangalore for PPC and finally learning from one-Digital Kora, you should stretch out your marketing skills in these career options and earn huge amounts of money. 

PPC executive

It’s a job where you have to elevate the results of the PPC campaigns by suggesting changes in the plans, content examining, appealing look and many more. You can work like this for the ad-makers or collaborate with companies who are not getting much response from ad campaigns. 

PPC account manager 

The one handles the bidding system on the search engines to show their ad on the screens first as compared to their competitors. You should know how to balance the budget and the campaign for the plans to move forward smoothly. 

PPC professionals

If you love working at your own pace and convenience then this might be “the one” for you because in this you can work for a company for a shorter period. However, you need to be very skilled and there should be no chances of errors in this job as these types of jobs require perfection or at least close to it. 

PPC analyst 

Your work would be to examine and analyse every single thing about the ad. You need to be very consistent and regular at your work as the number of clicks keeps on changing. In this job, you should know about how to write progress reports of different platforms.

SEM executive

If you are a certified PPC marketer, then you might know how the ads appear on the search engine results or what exactly it refers to. If you are, then a Search engine marketing executive is the role you can play at a company by making the ad show up in the highest searches. 

Google Adwords manager

One who handles everything about an ad from the campaign to its progress. He manages the keywords, bids, expenditure and all the other related stuff to an ad. 

Want to enroll in the best PPC training course at Bangalore? Contact Digital Kora now to book your slot right away!

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