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Digital Kora Placement Process

Digitalkora Training Process

Welcome to Digitalkora


Digital Marketing training in Bangalore

Digital Kora is a full service Digital Marketing company and training center in Marathahalli , Bangalore


Daily 1hour class and 4 hours of practice on various indian and international Digital Marketing projects.

Our Placements speak about us .

Speak to our trainer regarding Enquiry, Career , Domain change , any other questions

We are happy to help you !!! Call +91 8867896632 or Contact us





Indepth Practical Syllabus


On Page Optimization

  • URL renaming/re-writing
  • Url Canonicalization(301 redirects using ht access code)in Bali
  • Optimizing websites by Analyzing Clients Individual WebPages using Duplicheker,Copyscape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation
  • RSS Feed Creation
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring

Google Web masters :

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

Research and Analysis Of Keywords:

  • Importance of keywords in seo
  • What are keywords ?
  • Types of Keywords(Broad match, Exact match, Phrase Match , Broad match Modifier)
  • Analysis of keywords for any website
  • Research on keywords
  • Competitor keyword analysis and tools used
  • Analysis of keywords using Google ad words keyword tool
  • Competitor analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms

What is Off Page Optimization why it is required in SEO and its Importance ?

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Press Release Submission
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

  • Effective link building techniques and case studies on various Live projects

2 Live SEO Projects for every student with required tools and access

1 Hour class and 4 hours of live projects on SEO under trainer guidance

  • Understanding Social media Landscape
  • Benefits of Social media marketing
  • Creating Pages in facebook and Engaging People
  • Facebook Insights and analytics
  • How to find targeted people on facebook and add them
  • Live Practical Campaigns will be shown on How to create
  • Facebook Brand
  • Video Submission in top sites like Youtube,Dailymotion,Fllickr
  • Creating Pins,Boards in Pinterest and increasing followers
  • How to use twitter and increase followers
  • What is Twitter?
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
  • Integrating facebook with twitter
  • Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
  • How to Optimize facebook pages and get in 1st page (doing business in facebook)
  • How to increase facebook likes,shares,views for posts using tools
  • How to get your youtube videos in 1st page for targeted keywords

How to do Marketing on ?

FACEBOOK MARKETING


  • How to get your youtube videos in 1st page for targeted keywords
  • How to find targeted audience on facebook?
  • How to create facebook page ?
  • How to create Facebook groups and participate in a right way ?
  • How to get more organic likes from targeted audience ?
  • Facebook Insights - Post Reach, impressions , Clicks , page views, Likes
  • Page role settings , tabs customization
  • Notification
  • About section customization
  • Integrating 3rd party forms with facebook
  • Cross posting the videos in multiple pages
  • Cross linking the groups and pages
  • Visitor posts
  • Access levels , visitor posts , Event creation


FACEBOOK ADS


  • Understanding Campaign, Adgroup, Ads Structure
  • Brand awarness Campaign
  • Reach Campaign
  • Likes Campaign
  • Event Response Campaign
  • Boost Post Campaign
  • Lead Generation Campaign
  • App install Campaign
  • Video Campaign
  • Conversion campaign
  • Difference between Custom Audience and look a like Audience and how to use it
  • Upload custom audience and run ads for different campaigns
  • Retargeting on Custom Audience
  • Detailed Explanation on Reach,Impressions , Clicks , Click through rate, conversion, conversion rate , link clicks, link click through rate
  • How to generate the reports after running live campagins ?
  • Analysing the reports and calculating ROI
  • Applying filters , Rules , break down and generating reports


TWITTER MARKETING


  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Twitter ads


PINTEREST



  • Creating Pinterest profile
  • Creation of boards and pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in pinterest
  • Importance of image sharing and role of pinterest
  • Indexing pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards


LINKEDIN


  • Creating linkedin profile
  • Creaing linkedin page
  • Increasing connections by using various techniques
  • Discussion on 1st connection , 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Whos viewed your profile
  • Notifications, Messages
  • Lead generation using linkedin
  • Using Advanced filters to find targeted professionals on linkedin
  • Alumini to connect with previous employers or educational groups
  • Creating groups and participating in linkedin
  • Group access levels
  • Page access in linkedin
  • Linkedin pulse and content marketing strategies


LINKEDIN ADS


  • Display ADS
  • Inmail ADS
  • CPC ADS
  • Sponsored ads
  • Lead Generation ADS
Understanding purpose of Campaign

  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Adgroups and Keywords
  • AdWords Account Setup
  • Ad formats And Ad guidelines
  • AdWords Account Setup
  • Creating AdWords Account
  • AdWords Interface Tour
  • Adwords Dash Board
  • Billing in AdWords
  • Ad Types in Adwords
  • Text Ads
  • Image Ads
  • Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • CPC Bidding and CPM Bidding
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Purpose of Conversions
  • Create your Conversion
  • Tracking Code Tracking the Conversions for Multiple Product
  • Remarketing
  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google Adwords with Google Analytics and Google Merchant centers
  • Tracking Adwords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
  • Importance of UTM Tagging ( Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google adwords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single&Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
  • What is email marketing
  • Importance of email marketing in generating leads
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mailids to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Popular tools used
  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using linkedin
  • Generating leads through facebook
  • Advantages of premium membership in linkedin
  • Importance of A/B Testing and tools used
  • Landing page Design importance in getting leads
  • Nothing to display
  • What is affiliate marketing and how to earn money from it
  • Discussion on worlds popular affiliate network sites
  • Creating banners and using on blogs
  • Identifying the money making , highly targeted and less competitive keywords
  • How SEO helps in Affiliate marketing and google adsense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google Adsense
  • Why Google adsense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from google to display ads in your sites and earn money

Testimonials

Placement Details

FREQUENTLY ASKED QUESTIONS

Any Graduate , Btech, MBA,MCA
Freshers, Experienced candidates in any domain

Digital Kora tied up with many companies to place you in reputed company after the completion of the course See the full Placements here.
Our placements proves our quality of training which is not possible by any other institute in bangalore.
Digital Kora is a full service Digital Marketing company & training center in marathahalli ,Bangalore. 100% Live projects to work from first day !!!

> 100% indepth practical classes with live screens, tools , reports.
> Daily 1 hour class and 4 hours of practicals on live projects for every student.
> After the course your knowledge will be equal to a 3Yrs exp candidate.

No, As a Digital Marketer your role is do marketing for websites in online using various tools and techniques.
You have to closely work with Developers , web designers, Content Writers.

World is Going Digital Now & Companies are investing huge budgets and recruiting Digital Marketers all over the world.
You can earn huge money by applying freelance jobs even doing work from home Jobs will be in small scale to MNC's.

> We will provide indepth practical knowledge to make you as a perfect Digital Marketer.
> Daily assignments , live projects , group discussions, Mock tests.
> Flexible Batch timings and backup classes.



Importance of Digital Marketing



It is almost impossible to deny the fact that the economy is rapidly moving from an offline market to a digital one. People make use of online marketing and social media platforms to connect on a daily basis. The future of marketing, therefore, lies in the innovative usage of digital resources. Being increasingly practical and versatile, it provides an opportunity for potential marketers to effectively endorse their campaigns. Digital Kora provides digital marketing training in marathahalli,Bangalore with cutting edge practical training and placements. Our placements speak about us



Digital Kora and its modules


Digital Kora Technologies provides a platform for a practical Digital Marketing training. Known for our top placement offers, real-time training, and live projects, the institute explores the potential of budding marketers with high-level guidance. Highly recommended for individuals pursuing a career in online marketing, the institution provides unwavering support and career guidance in the field. The course modules are handled by expert trainers with in-depth knowledge in the subject.
Modules :
Search Engine Optimization, Social Media Marketing, Google adwords,Google analytics, Email Marketing, Conversion rate optimization, Affiliate marketing, Google Adsense.

Digital marketing proves that the attainment of accurate and desired results not only benefits the consumer but also the marketer, in the long run, to manage and maintain a successful promotional campaign, as it ensures a wider and effective reach.

A practical knowledge of Digital Marketing in Digital Kora Technologies will hence enable an individual to explore and enhance their understanding of cost-effective marketing methods. This enables the individual to make an informed decision and expect the desired course of action in the field of marketing. It is, therefore, necessary to adapt oneself to the dynamic business trends and tactics that ultimately support their overarching goals. Digital Kora is one of the top and oldest institute which is providing Digital Marketing course in marathahalli with real time training and placements

See the placements , syllabus